Colorkey, the NO.1 Chinese Brand on the Lipstick Category on Tmall

Colorkey is a very young domestic beauty brand. In its first year, it achieved over 200M RMB in sales. It only used 6 months to become a TOP5 domestic beauty brand on Tmall.

Its star product is its lip gloss, which costs around 59 RMB, making it very affordable for students or people who just start their career.

Check out our video to see how this young brand managed to become the TOP1 lipstick brand on Tmall and what we think of its products.

Kejie Yi

Kejie is in charge of market research and video content production here at China Marketing Insights. She loves this work because she feels lucky to witness and experience the new changes happening in the China market as a millennial. When creating content, Kejie aims to leverage her experience as an international student to deliver China marketing stories in a way that Western audiences can understand.




China Marketing Insights

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