How Does Chinese Brand Jiao Xia Tap into The Sun Protection Market In China?
Jiao Xia is a leading brand in Chinese sun-protective industry. Check out to find out its marketing strategy.
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Author: Kejie Yi
Chinese Employees Bring Pets to Offices Including Dogs, Cats, Rabbits, And Lizards…
To bring or not to bring? Pets at offices is an upcoming issue for Chinese companies to address.
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Air Fryers Evoke a Cooking Wave Among Chinese Consumers
Air fryers have become a trendy home appliance for consumers in China.
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Chinese Consumers Are Losing Patience with Presales on E-commerce Platforms
What’s going on with presales in China? Why it is boycotted by many Chinese consumers?
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How Did La Mer’s New Product Grow Its Gen Z Consumers in China?
La Mer successfully uses its lotion to attract new customers in China, especially Gen Z.
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People Waited for 8 Hours at Blue Bottle Coffee Shanghai Store
Blue Bottle Coffee had its first Chinese mainland store opened in Shanghai.
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Who Is LinaBell And Why Is She A Big Hit Among Chinese Girls?
Why has Disneyland Shanghai’s new LinaBell character become such a huge hit in China?
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Chinese Young People’s New Love: E-commerce App Dewu
E-commerce app Dewu is rising, with a balanced gender spilt in its user base, and higher engagement.
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Chinese Metahuman AYAYI: Redefining the Word Influencer
Will virtual avatars replace human influencers one day? The lines are certainly blurring.
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Can the Douyin 818 Shopping Festival Convince Consumers to Shop on Douyin?
Douyin’s 818 shopping festival lacks innovation needed to compete with with Double 11 and 618.
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