The Pros and Cons of the Chinese Influencer C2M Business Model
While a C2M model gives consumers the products they want, there are also some downsides.
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Author: Kejie Yi
Chinese Women are Flocking to Postpartum Centers after Giving Birth
What is a postpartum center and why is this industry booming, especially among HNWI?
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The She Economy: 5 Campaigns Showing How Brands Can Tap Into Feminism in China
How can brands leverage the rise of feminism in China? 5 good examples from 2020.
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Chinese Pet Care Brand Pidan (彼诞) Taps Into Growing Pet Economy
With its trendy product designs, Pidan has positioned itself as a premium brand.
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A New Monetization Channel for Gaming Companies – Turning Characters Into Virtual Influencers
Virtual influencers are a growing trend around the world. Meet Nuan Nuan and her loyal following.
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Portable Charger Sharing Industry Appears to Have a Better Future Than Bike Sharing – But Still Holds Risks
Over 200M people in China have used rentable chargers over 50 times a year last year.
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The Decline of a Domestic Beverage Company: Tenwow Food (天喔集团)
From the most promising food brand to an in-debt situation, what went wrong with Tenwow?
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Is Chinese Facial Recognition Tech Naughty or Nice?
Kejie and Tate discuss facial recognition, a live stream scandal, and the growth of SaaS.
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New Commerce Live Streaming Regulations You Need to Know
Along with the increased popularity of live streaming comes increased regulation and scrutiny.
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Taobao’s 10 Hottest Products of 2020 Reflects Key Trends & Impactful Moments
How did eggbeaters, JK uniforms, and Ultraman become some of the most popular items of 2020?
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