With so Many Massive Scandals, Do Luxury Brands Still Love Chinese Celebrities?
Despite recent scandals, luxury brands’ love of Chinese celebrities appears to be as strong as ever.
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Author: Kejie Yi
Hey Tea Ventures Beyond Tea, Investing in Coffee Brand Seesaw
It is to everyone’s surprise that Hey Tea joins the crazy coffee industry by investing in Seesaw Coffee.
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How do Chinese Male Consumers Prepare for Qixi?
Brands are doing a lot of marketing for Qixi, but are men listening?
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Why Are Chinese White Collars Obsessed with SuperMonkey Gyms?
SuperMonkey is a fitness gym in China and it has won many white collars’ love in top tier cities.
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I Finally Met Top Fashion KOL Mr.Bags!
My experience attending a recent Tory Burch event with top fashion KOL Mr. Bags.
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Perfect Diary Launches Male Cosmetics Line
Unicorn beauty brand Perfect Diary is taking on China’s growing male cosmetics market.
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Chinese Post-00s Youth Don’t Visit Cinemas
Statistics reveal that while post-95s and post-80s like going to movies, post-00s prefer other activities.
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Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its Donation to Henan Flood Relief
Hong Xing Erke gained sudden attention and support after it donated 50M RMB to Henan flood relief.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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ByteDance Cancels its “Big & Small Weeks” Work Schedule
ByteDance has become many young people’s dream company to work for though it could be exhausting.
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