Tmall IPmart Behind the Huge Success Of A Sock Brand During 618
Tmall IPmart is a platform that connects brands and IP designers.
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Author: Kejie Yi
While International Fast Fashion Brands are Struggling, Local Brand Urban Revivo is Thriving
Chinese apparel brand Urban Revivo is reinterpreting the fast fashion industry.
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Chinese Beauty Brand Florasis Creates its Own Virtual Influencer
Following L’Oréal and Waston’s, top Chinese beauty brand Florasis launched its virtual influencer.
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Brand-run Livestream Case Study: Yanzhiwu Birds’ Nest
Celebrity livestreaming is becoming less popularbrand-run livestream just find its vitality.
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Body Anxiety Driving China’s Latest Diet Trend: Light Food
Light food has become a popular diet trend among Chinese consumers.
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This Year’s 520 Campaigns Overshadowed by 618 Presale Kickoff
Despite being one of China’s Valentine’s Days, this year there were few 520 campaigns.
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Yatsen Global First Quarter Report 2021
Check out the article for key sales metrics, new products releases, customer growth data, and more.
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Victoria’s Secret a Little Too Eager To Please Consumers in China?
It seems like Victoria’s Secret is trying to get rid of its sexy brand image in China. Consumers aren’t buying it.
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Milk Tea Fraud: Chazhilan Scammed 700 Million RMB
Chinese celebrity Ma Yili apologized for her endorsement of a milk tea brand that committed fraud.
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Douyin is Going All In For This Year’s 618 Shopping Festival
This year’s 618 shopping festival is a chance for Douyin to prove it can become a top ecommerce player.
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