Chinese Brand Overview: Moody Colored Contact Lens
China’s colored contact lens market is growing and Moody is one of the top runners.
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Author: Kejie Yi
Eve Lom, Pink Bear… Is Perfect Diary Parent Company Yatsen Holding Expanding Too Quickly?
Yatsen Holding, parent company of Perfect Diary, went from 1 brand to 6 in just a year. Is It too much?
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Bytedance Has Begun to Invest in Consumer Goods Brands
As Bytedance is making a push into e-commerce, it is also investing in consumer goods brands.
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Chinese Electric Toothbrush Brand Usmile Taking Over the Oral Care Market
Chinese electric toothbrush brand usmile has become a leader in the oral care market.
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How POPMART Leverages Livestreaming Without Discounting
Without discounting, how does popular Chinese toy brand POPMART drive sales in its livestreams?
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Plant Based Meat in China: Local Brands Vying for a Share of this Fast Growing Market
Plant based meat has become a hot industry in China. But will Chinese consumers accept it?
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Consumers Wait in Line for 6 Hours at New Chayan Yuese Tea Pop Up Store at Wenheyou in Shenzhen
The Chayan Yuese in Shenzhen Wenheyou is attracting many visitors, but will this last long?
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The Number of Chinese Male Consumers Shopping Through Livestreaming Grew Dramatically in 2020
In 2020 the number of Chinese male consumers watching e-commerce livestreaming grew 205%.
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Xinba Makes a Comeback: Gains 15M Followers in His First Livestream Since the Scandal
After a 60-day ban, Kuaishou KOL Xinba made a dramatic return to the livestream industry.
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Chinese Hotpot Giant Haidilao Expanding Too Quickly
Despite COVID’s effect on the economy, Haidilao opened 530 new stores globally in 2020.
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