Chinese Holidays in Q2 and How Brands Can Participate
Learn how to create content for these holidays that resonates with Chinese consumers.
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Author: Kejie Yi
Wei Long Spicy Strips: Another Snack Company Rumored to be Filing an IPO
Chinese snack brand Wei Long has mastered the art of newsjacking, helping it stay popular for 20 years.
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What do Chinese Young People Love Nowadays? Fortune Telling
Fortune telling, a behavior used to be regarded as very old-school, is now popular among young people.
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Young Chinese Parents Don’t Want to Have A Second Child
Even though young Chinese parents can have 2 children, many are choosing not to.
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From Influencer, to Celebrity, to CEO of a Clean Beauty Brand: Grace Chow Rewrote Her Story
Grace Chow could be regarded as the Chinese version of Kim Kardashian.
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Nayuki Files IPO: With Only 0.2% Net Profit Margin, Does it Have What it Takes?
We love Nayuki Tea, but does the brand have what it takes to succeed in the long term?
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Uniqlo Kids Clothes Being Damaged by Gen Z Consumers Chasing BM Style
The phrase “adults trying on Uniqlo kids clothes” recently went viral on Chinese social media. Here’s why.
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Douyin Has Become a Key Promotion Platform for Movies
Studios are leveraging celebrity accounts, fun filters, and more to promote movies on Douyin.
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Luxury SKP Shopping Mall Announces New Hohhot Location, its First Foray into a 3rd-Tier City
China’s lower-tier city consumers are an increasingly important market for luxury brands.
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Ubras Faces Massive Backlash Male Celebrity’s Sexist Post
Ubras, the top underwear brand on Tmall, offended consumers with its recent collaboration.
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