Why Did Consumers Go Crazy for Louis Vuitton’s 26,700 RMB Inflatable Vest?
Luxury brands launching weird products to win attention. Does this benefit brands or not?
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Author: Kejie Yi
Beauty Product Samples and Travel Sizes are a Hot Commodity in China
There is a new industry cropping up in China around selling product samples.
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Children’s Eye Care Supplement Market Booms in Zoom-School Era
Concerned about excessive screen time, young Chinese mothers are turning to eye supplements.
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A Popular (and Expensive) Habit Among Young Chinese People: Keeping a Diary
Many young people are spending thousands of RMB a year on journals and related products.
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Post-95s’ Obsession With Second-hand and Vintage Luxury
Chinese post-95 consumers don’t have the stigma towards second-hand luxury.
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Chinese Celebrities Dabbling in the Dining Industry
Many celebrities are launching their own restaurant chains, but are they profitable?
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Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
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Top Live Streamer Xinba’s Massive Scandal Barely Affected Kuaishou’s IPO
Xinba is one of China’s biggest livestreamers. Why didn’t his scandal affect Kuaishou’s IPO?
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Who are Yuán Nián Rén (原年人) and Why Are Brands Catering to This Group During the Spring Festival?
COVID19 is keeping consumers from going home this year. Here’s how brands are adapting.
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Appearance Anxiety Driving Chinese Consumers to Take Loans to Pay for Cosmetic Procedures
Cosmetic procedures are becoming very common among young Chinese females.
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