China’s Sleep Economy Expected to Reach 1 Trillion RMB by 2030
An increasing number of people having sleeping issues has created the ‘Sleep Economy’ in China.
Read more
C-Beauty Brand Florasis Taps Boyband Teens in Times as Next Ambassadors – A Good Choice?
The boyband Teens in Times is a stark departure from Florasis’ previous brand ambassadors.
Read more
How Is Protein Bar Startup Ffit8 Building A Presence In The Chinese Market
During the 2020 shopping festival, ffit8 became the No.1 online brand in the meal replacement bar category.
Read more
As Outdoor Sports and Domestic Travel Booms, China Pickup Truck Market Becomes World’s Second Largest
Despite strict regulations, perceptions of pickup trucks are changing and the market is booming.
Read more
Using QR Codes to Order at Restaurants is Convenient….Or is it?
Being required to order food at restaurants using QR codes can also have downsides.
Read more
Boycotts of H&M, Nike, and Others Creates Massive Opportunity for Chinese Brands Like LiNing
Chinese consumers are rushing to buy products from LiNing and Anta in response to Nike boycott.
Read more
A Popular Activity for Chinese New Year 2021 Was Cosmetic Surgery?!
What did Chinese consumers do during this CNY when they couldn’t go back home? Cosmetic surgery!
Read more
Chinese Holidays in Q2 and How Brands Can Participate
Learn how to create content for these holidays that resonates with Chinese consumers.
Read more
An Overview of Soul, the Chinese Social Network That Just Filed For a US IPO
Unlike other dating apps, Soul allows users to get to know each other through their voice.
Read more
Review of China’s Newest EV Brand HiPhi – “I Would Buy This Car Just for The Doors”
Are Chinese consumers willing to shell out $100K for a Chinese-made luxury CUV? Appears so!
Read more