Ubras Faces Massive Backlash Male Celebrity’s Sexist Post
Ubras, the top underwear brand on Tmall, offended consumers with its recent collaboration.
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China’s EV Mandate Driving Many Top Tech Giants to Enter the Auto Industry
China plans to eliminate internal combustion engine powered vehicles on the road by 2035.
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Why Did Consumers Go Crazy for Louis Vuitton’s 26,700 RMB Inflatable Vest?
Luxury brands launching weird products to win attention. Does this benefit brands or not?
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Beauty Product Samples and Travel Sizes are a Hot Commodity in China
There is a new industry cropping up in China around selling product samples.
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Gen Z Consumers Driving the Growth of China’s Meal Replacement Industry
China’s meal replacement industry sales grew 50% in 2020, and the growth is set to continue in 2021.
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Children’s Eye Care Supplement Market Booms in Zoom-School Era
Concerned about excessive screen time, young Chinese mothers are turning to eye supplements.
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A Popular (and Expensive) Habit Among Young Chinese People: Keeping a Diary
Many young people are spending thousands of RMB a year on journals and related products.
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Post-95s’ Obsession With Second-hand and Vintage Luxury
Chinese post-95 consumers don’t have the stigma towards second-hand luxury.
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Chinese Celebrities Dabbling in the Dining Industry
Many celebrities are launching their own restaurant chains, but are they profitable?
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Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
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