China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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Dongfeng Motor’s Voyah Free – Is it a Contender in China’s EV Race?
With the never-ending stream of new EV brands emerging in China, Can the Voyah Free compete?
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6 Beauty Trends in China, Including a Sales Model Wake Up Call
China’s beauty industry is becoming increasingly complex. Here are 6 key product and marketing trends.
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China Post Joins the Milk Tea Industry!
China’s national postal service opening a milk tea store?! Sure! why not?
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Tmall IPmart Behind the Huge Success Of A Sock Brand During 618
Tmall IPmart is a platform that connects brands and IP designers.
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The Hongqi L-Concept is the Definition of Luxury
If this car makes to production, I think I would regard it the same way China sees pandas – as a national treasure.
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While International Fast Fashion Brands are Struggling, Local Brand Urban Revivo is Thriving
Chinese apparel brand Urban Revivo is reinterpreting the fast fashion industry.
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Cars and Cats? Learn How China’s ORA Motors is Combining the Two
ORA Motors tapped into China’s growing pet economy by creating cat-inspired cars.
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Chinese Beauty Brand Florasis Creates its Own Virtual Influencer
Following L’Oréal and Waston’s, top Chinese beauty brand Florasis launched its virtual influencer.
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Brand-run Livestream Case Study: Yanzhiwu Birds’ Nest
Celebrity livestreaming is becoming less popularbrand-run livestream just find its vitality.
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