Idol Culture Starts Being Questioned In China After ‘Youth With You’ Milk Scandal
Chinese contest show Youth With You stopped filming after it was caught in a food waste scandal.
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Little Red Book Marketing Must-Know: Platform Bans Excessive Displays of Wealth
Little Red Book announces new regulations which will affect brands’ marketing on the platform.
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China’s Second Largest Real Estate Developer Evergrande Vows to Take on Tesla
Will Evergrande’s Hengchi EV brand fall like Faraday Future or rise to the top like Tesla?
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Instagrammable Appearance an Absolute Must for Food and Beverage Brands in China
Being photogenic is an important way food brands in China gain attention. Here are some case studies.
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Famous Braised Duck Chain Zhou Hei Ya in Decline
Consumer demand for braised snacks has increased, but Zhou Hei Ya profits are declining.
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Genki Forest Angers Consumers With Misleading Packaging and Poor Apology
Genki Forest has been misleading consumers into thinking its products contain zero sugar.
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Chinese Consumers’ Demand for Hanfu, JK Uniforms and Lolita Costumes Has Created a 10 Billion RMB Market
Once a niche hobby, annual sales of Hanfu, JK uniforms, & Lolita costumes are now 10 billion RMB.
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Chinese Brand Overview: Moody Colored Contact Lens
China’s colored contact lens market is growing and Moody is one of the top runners.
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Eve Lom, Pink Bear… Is Perfect Diary Parent Company Yatsen Holding Expanding Too Quickly?
Yatsen Holding, parent company of Perfect Diary, went from 1 brand to 6 in just a year. Is It too much?
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Bytedance Has Begun to Invest in Consumer Goods Brands
As Bytedance is making a push into e-commerce, it is also investing in consumer goods brands.
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