Brand You Should Be Keeping An Eye On, Little Ondine 小奥汀

Little Ondine is a Chinese brand that originally focused on premium nail polishes for Western markets. After not being able to gain traction, the brand returned to China and rebranded as a young, energetic brand selling cosmetics for young Chinese consumers.

Recently the brand became very popular on Douyin after its co-branded Tom and Jerry “cheese” blush went viral. There are also rumors that Yatsen Global, the parent company of Perfect Diary, is in the process of acquiring the brand. Watch the video to learn more!