How Did La Mer’s New Product Grow Its Gen Z Consumers in China?
La Mer successfully uses its lotion to attract new customers in China, especially Gen Z.
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Celebrity
Who Is LinaBell And Why Is She A Big Hit Among Chinese Girls?
Why has Disneyland Shanghai’s new LinaBell character become such a huge hit in China?
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Chinese Metahuman AYAYI: Redefining the Word Influencer
Will virtual avatars replace human influencers one day? The lines are certainly blurring.
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Can the Douyin 818 Shopping Festival Convince Consumers to Shop on Douyin?
Douyin’s 818 shopping festival lacks innovation needed to compete with with Double 11 and 618.
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With so Many Massive Scandals, Do Luxury Brands Still Love Chinese Celebrities?
Despite recent scandals, luxury brands’ love of Chinese celebrities appears to be as strong as ever.
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I Finally Met Top Fashion KOL Mr.Bags!
My experience attending a recent Tory Burch event with top fashion KOL Mr. Bags.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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The Newest Buzzword ‘Involution’ and How Brands Have Responded to It in China
Learn how brands such as Luckin Coffee are trendjacking involution,
a popular buzzword in China.
China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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6 Beauty Trends in China, Including a Sales Model Wake Up Call
China’s beauty industry is becoming increasingly complex. Here are 6 key product and marketing trends.
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