How Does Chinese Brand Jiao Xia Tap into The Sun Protection Market In China?
Jiao Xia is a leading brand in Chinese sun-protective industry. Check out to find out its marketing strategy.
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Chinese Brands
Chinese Consumers Are Losing Patience with Presales on E-commerce Platforms
What’s going on with presales in China? Why it is boycotted by many Chinese consumers?
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Chinese Brands Wuling and BYD Knock BMW Down to No. 5 on the Global New Energy Vehicle Sales Ranking
Wuling and BYD ranked 2nd and 4th on recent global EV sales rankings.
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China’s Auto Industry Takes on its Biggest Challenge Yet – Building the Silk-FAW S9 Hypercar
China takes on Ferrari on its home turf, announcing it is building its own hypercar in Italy.
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Hey Tea Ventures Beyond Tea, Investing in Coffee Brand Seesaw
It is to everyone’s surprise that Hey Tea joins the crazy coffee industry by investing in Seesaw Coffee.
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Why Are Chinese White Collars Obsessed with SuperMonkey Gyms?
SuperMonkey is a fitness gym in China and it has won many white collars’ love in top tier cities.
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Perfect Diary Launches Male Cosmetics Line
Unicorn beauty brand Perfect Diary is taking on China’s growing male cosmetics market.
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Will NIO’s Newest Marketing Tactic, the NIO EP Club, Help or Hurt its Brand Image?
Is NIO’s EP Club this a networking opportunity for the wealthy or an MLM scheme?
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Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its Donation to Henan Flood Relief
Hong Xing Erke gained sudden attention and support after it donated 50M RMB to Henan flood relief.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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