Hey Tea (喜茶) Becoming More Than Just a Tea Brand
Beverage brand Hey Tea is attempting to sustain its popularity with new product categories.
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Chinese Brands
How Female Consumers Plan to Spend Money Post COVID-19
Post COVID19, Chinese women claim they are more willing to spend money than ever.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
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Face Mask Brand One Leaf Leveraged Idol Culture
One Leaf sponsored a popular reality show – viewers got extra votes for purchasing products.
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