China’s EV Mandate Driving Many Top Tech Giants to Enter the Auto Industry
China plans to eliminate internal combustion engine powered vehicles on the road by 2035.
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Chinese Brands
Beauty Product Samples and Travel Sizes are a Hot Commodity in China
There is a new industry cropping up in China around selling product samples.
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Gen Z Consumers Driving the Growth of China’s Meal Replacement Industry
China’s meal replacement industry sales grew 50% in 2020, and the growth is set to continue in 2021.
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Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
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Who are Yuán Nián Rén (原年人) and Why Are Brands Catering to This Group During the Spring Festival?
COVID19 is keeping consumers from going home this year. Here’s how brands are adapting.
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No.1 Dark Chocolate Brand on Tmall? Good or Not?
CHOCDAY is a sugar-free chocolate brand that became #1 in less than 2 years.
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How Did Anta Manage to Become the Third Largest Sports Brand in the World?
Anta is building a sports empire not only in China but throughout the world.
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China’s Top Commerce Live Streamers Viya, Austin Li, and Cherie Launch Their Own Brands
Top live streamers have begun launching their own brands to diversify income streams.
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Post-95s Driving the Growth of China’s Male Beauty Industry
For every 3 men who purchase foundation in China, one of them is a post-95.
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Consumers Boycotted Pinduoduo’s Sponsorship of the Spring Festival Gala – Here’s Why
Pinduoduo has pulled out from its Spring Festival Gala sponsorship due to a recent scandal.
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