How do Chinese Male Consumers Prepare for Qixi?
Brands are doing a lot of marketing for Qixi, but are men listening?
Read more
Female Consumers
Brand-run Livestream Case Study: Yanzhiwu Birds’ Nest
Celebrity livestreaming is becoming less popularbrand-run livestream just find its vitality.
Read more
Chinese Electric Toothbrush Brand Usmile Taking Over the Oral Care Market
Chinese electric toothbrush brand usmile has become a leader in the oral care market.
Read more
China’s Gen Z Females Love the Wuling Hongguang Mini EV
Selling 200k vehicles within the first 200 days, this car set a global sales record for new energy vehicles.
Read more
Can Chinese Fast-Fashion Brand Peacebird Replace H&M in China?
Peacebird has made great progress in recent years and it is highly likely it will become China’s next H&M.
Read more
C-Beauty Brand Florasis Taps Boyband Teens in Times as Next Ambassadors – A Good Choice?
The boyband Teens in Times is a stark departure from Florasis’ previous brand ambassadors.
Read more
Chinese Holidays in Q2 and How Brands Can Participate
Learn how to create content for these holidays that resonates with Chinese consumers.
Read more
Young Chinese Parents Don’t Want to Have A Second Child
Even though young Chinese parents can have 2 children, many are choosing not to.
Read more
Ubras Faces Massive Backlash Male Celebrity’s Sexist Post
Ubras, the top underwear brand on Tmall, offended consumers with its recent collaboration.
Read more