How Yoga Pants Finally Became Popular in China, Even in Lower-Tier Cities
Yoga pants used to only be worn at gyms, and now they have become girls’ everyday wear in China. How?
Read more
Lower Tier Markets
The Number of Chinese Male Consumers Shopping Through Livestreaming Grew Dramatically in 2020
In 2020 the number of Chinese male consumers watching e-commerce livestreaming grew 205%.
Read more
Xinba Makes a Comeback: Gains 15M Followers in His First Livestream Since the Scandal
After a 60-day ban, Kuaishou KOL Xinba made a dramatic return to the livestream industry.
Read more
Luxury SKP Shopping Mall Announces New Hohhot Location, its First Foray into a 3rd-Tier City
China’s lower-tier city consumers are an increasingly important market for luxury brands.
Read more
Consumers Boycotted Pinduoduo’s Sponsorship of the Spring Festival Gala – Here’s Why
Pinduoduo has pulled out from its Spring Festival Gala sponsorship due to a recent scandal.
Read more
Kuaishou Live Streamer Xinba Aims to Earn 8 Billion RMB During This Year’s 11.11
Taobao is not the only platform which will leverage live streaming during this year’s 11.11.
Read more
Understanding Pinduoduo’s Evolution, with Ada Yang
Learn about live streaming, gamification, and Pinduoduo’s New Brand Initiative.
Read more
Whitepaper: E-commerce Live Streaming Post COVID-19
This report shares findings from a May 2020 survey & shows key changes post COVID19.
Read more
Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
Read more
Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
Read more