Women Flocking to Ximalaya FM to Vent Their Frustrations
As women are facing more pressure in their daily lives, they turn online for comfort.
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Consumers
No.1 Luxury Women’s Wear Brand on Tmall During Double 11 was Chinese Brand ICICLE
Will Icicle be the first Chinese brand to succeed in the luxury industry?
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The Opposite of Ubras – a Chinese Bra Brand Targeting Large-Chested Women
As Chinese women’s chests are getting bigger, the demand for larger cup sizes is growing.
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Fruit Wine Is Becoming Popular Among Chinese Young People, and Meijian is Capturing the Market
Meijian balances young consumers growing demands for both health and alcohol.
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Consumers Upset with Nike After it Announces Plans To Lay Off 400 Employees in China
Despite strong sales figures in China, Nike is downsizing, upsetting consumers.
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This is How China’s Post-90s Let Off Steam, Escape Reality, and Test Their Significant Others
Escape rooms are the 3rd most popular entertainment activity among China’s Gen-Z.
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Kuaishou Live Streamer Xinba Aims to Earn 8 Billion RMB During This Year’s 11.11
Taobao is not the only platform which will leverage live streaming during this year’s 11.11.
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Micro EVs a New Trend In Chinese Car Buying
While Chinese families are opting for big SUVs, seniors and Gen-Z are buying micro EVs.
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Not All Chinese Brands are Succeeding: Famous Shoe Brand DAPHNE 4B RMB in Debt
Formerly 20% of the Chinese female footwear market, DAPHNE failed to adapt.
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6 Types of Live Stream Shoppers You Need to Know
Brands should adapt their offers and content depending on the viewer group they’re targeting.
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