A Large Market for Small Cars: Mini EVs Have Taken Off in China
Why are mini EVs looked up to as a trendy item instead of looked down upon for being cheap?
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Consumers
Chinese Mega Influencer Cherie and Her XUELI Apparel Brand
KOL Cherie and her brand Xueli have been a leading fast fashion presence on Taobao & Tmall for 10 years.
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Geely’s New EV Brand Zeekr is So Popular it Had to Shut Down Pre-Orders After 2 Months
Chinese automaker Geely’s newest brand Zeekr recently launched its first model, the Zeekr 001.
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The Newest Buzzword ‘Involution’ and How Brands Have Responded to It in China
Learn how brands such as Luckin Coffee are trendjacking involution,
a popular buzzword in China.
China Post Joins the Milk Tea Industry!
China’s national postal service opening a milk tea store?! Sure! why not?
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Tmall IPmart Behind the Huge Success Of A Sock Brand During 618
Tmall IPmart is a platform that connects brands and IP designers.
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While International Fast Fashion Brands are Struggling, Local Brand Urban Revivo is Thriving
Chinese apparel brand Urban Revivo is reinterpreting the fast fashion industry.
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Cars and Cats? Learn How China’s ORA Motors is Combining the Two
ORA Motors tapped into China’s growing pet economy by creating cat-inspired cars.
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Brand-run Livestream Case Study: Yanzhiwu Birds’ Nest
Celebrity livestreaming is becoming less popularbrand-run livestream just find its vitality.
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Body Anxiety Driving China’s Latest Diet Trend: Light Food
Light food has become a popular diet trend among Chinese consumers.
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