This Year’s 520 Campaigns Overshadowed by 618 Presale Kickoff
Despite being one of China’s Valentine’s Days, this year there were few 520 campaigns.
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Consumers
Yatsen Global First Quarter Report 2021
Check out the article for key sales metrics, new products releases, customer growth data, and more.
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Milk Tea Fraud: Chazhilan Scammed 700 Million RMB
Chinese celebrity Ma Yili apologized for her endorsement of a milk tea brand that committed fraud.
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Ubras x CBNData Ones-size-fits-all Bras Report 2021
Who are the main consumer groups and why are they choosing Ubras one-size-fits-all bras?
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Benefit Cosmetics, Jurlique and Other International Beauty Brands Struggling in China
Benefit Cosmetics and other international brands have become less competitive in the China market.
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Chinese Consumers’ Demand for Hanfu, JK Uniforms and Lolita Costumes Has Created a 10 Billion RMB Market
Once a niche hobby, annual sales of Hanfu, JK uniforms, & Lolita costumes are now 10 billion RMB.
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Chinese Brand Overview: Moody Colored Contact Lens
China’s colored contact lens market is growing and Moody is one of the top runners.
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Eve Lom, Pink Bear… Is Perfect Diary Parent Company Yatsen Holding Expanding Too Quickly?
Yatsen Holding, parent company of Perfect Diary, went from 1 brand to 6 in just a year. Is It too much?
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Chinese Electric Toothbrush Brand Usmile Taking Over the Oral Care Market
Chinese electric toothbrush brand usmile has become a leader in the oral care market.
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How POPMART Leverages Livestreaming Without Discounting
Without discounting, how does popular Chinese toy brand POPMART drive sales in its livestreams?
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