How to Make a Commodity Special: Three Squirrels Snack Brand Case Study
From packaging to cartoons – Three Squirrels turned eating nuts into a memorable experience.
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Consumers
Chinese Women are Flocking to Postpartum Centers after Giving Birth
What is a postpartum center and why is this industry booming, especially among HNWI?
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Chinese Pet Care Brand Pidan (彼诞) Taps Into Growing Pet Economy
With its trendy product designs, Pidan has positioned itself as a premium brand.
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A New Monetization Channel for Gaming Companies – Turning Characters Into Virtual Influencers
Virtual influencers are a growing trend around the world. Meet Nuan Nuan and her loyal following.
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Chinese Cars are Now Featuring Built-In Selfie Cameras to Attract GenZ Buyers
NIO has kicked off a new trend, adding the selfie mode feature to its ES8.
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The Decline of a Domestic Beverage Company: Tenwow Food (天喔集团)
From the most promising food brand to an in-debt situation, what went wrong with Tenwow?
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Virtual Boyfriend Services Going Viral in China
Are busy lifestyles and the fear of getting hurt making real relationships a thing of the past?
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China is No Longer a Short Nation, and Stereotypes Need to Change
The average height of Chinese males is rising more rapidly than males in any country in the world.
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How to Drive More Traffic to Your Xiaohongshu Posts
Treat Xiaohongshu like a search engine and carefully incorporate keywords into your articles.
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Colorkey, the NO.1 Chinese Brand on the Lipstick Category on Tmall
How did this new brand become this popular so quickly? Are its lip glosses any good?
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