How Does Chinese Brand Jiao Xia Tap into The Sun Protection Market In China?
Jiao Xia is a leading brand in Chinese sun-protective industry. Check out to find out its marketing strategy.
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Post – 80s, 90s
Air Fryers Evoke a Cooking Wave Among Chinese Consumers
Air fryers have become a trendy home appliance for consumers in China.
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People Waited for 8 Hours at Blue Bottle Coffee Shanghai Store
Blue Bottle Coffee had its first Chinese mainland store opened in Shanghai.
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Key Takeaways from the Gen Z Automotive Preferences Insights Report: Part 2
For GenZ, cars are more than just transportation, they’re also a way to express themselves.
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Key Takeaways from the Gen Z Automotive Preferences Insights Report: Part 1
China’s Gen Z are becoming the largest segment of the country’s automotive buyers.
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Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its Donation to Henan Flood Relief
Hong Xing Erke gained sudden attention and support after it donated 50M RMB to Henan flood relief.
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Geely’s New EV Brand Zeekr is So Popular it Had to Shut Down Pre-Orders After 2 Months
Chinese automaker Geely’s newest brand Zeekr recently launched its first model, the Zeekr 001.
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The Newest Buzzword ‘Involution’ and How Brands Have Responded to It in China
Learn how brands such as Luckin Coffee are trendjacking involution,
a popular buzzword in China.
Body Anxiety Driving China’s Latest Diet Trend: Light Food
Light food has become a popular diet trend among Chinese consumers.
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How POPMART Leverages Livestreaming Without Discounting
Without discounting, how does popular Chinese toy brand POPMART drive sales in its livestreams?
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