1 in 6 Chinese People Have Hair Loss Symptoms
Not only is the market size astonishing – so are the demographics.
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Post – 80s, 90s
How to Make a Commodity Special: Three Squirrels Snack Brand Case Study
From packaging to cartoons – Three Squirrels turned eating nuts into a memorable experience.
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The Decline of a Domestic Beverage Company: Tenwow Food (天喔集团)
From the most promising food brand to an in-debt situation, what went wrong with Tenwow?
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Virtual Boyfriend Services Going Viral in China
Are busy lifestyles and the fear of getting hurt making real relationships a thing of the past?
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China is No Longer a Short Nation, and Stereotypes Need to Change
The average height of Chinese males is rising more rapidly than males in any country in the world.
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No.1 Luxury Women’s Wear Brand on Tmall During Double 11 was Chinese Brand ICICLE
Will Icicle be the first Chinese brand to succeed in the luxury industry?
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Fruit Wine Is Becoming Popular Among Chinese Young People, and Meijian is Capturing the Market
Meijian balances young consumers growing demands for both health and alcohol.
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This is How China’s Post-90s Let Off Steam, Escape Reality, and Test Their Significant Others
Escape rooms are the 3rd most popular entertainment activity among China’s Gen-Z.
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Not All Chinese Brands are Succeeding: Famous Shoe Brand DAPHNE 4B RMB in Debt
Formerly 20% of the Chinese female footwear market, DAPHNE failed to adapt.
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Case Study: How Gucci Won Qixi
Gucci’s thoughtful Qixi campaign is a case study worth learning from.
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