How Does Chinese Brand Jiao Xia Tap into The Sun Protection Market In China?
Jiao Xia is a leading brand in Chinese sun-protective industry. Check out to find out its marketing strategy.
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Content Trends
Can the Douyin 818 Shopping Festival Convince Consumers to Shop on Douyin?
Douyin’s 818 shopping festival lacks innovation needed to compete with with Double 11 and 618.
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Hey Tea Ventures Beyond Tea, Investing in Coffee Brand Seesaw
It is to everyone’s surprise that Hey Tea joins the crazy coffee industry by investing in Seesaw Coffee.
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I Finally Met Top Fashion KOL Mr.Bags!
My experience attending a recent Tory Burch event with top fashion KOL Mr. Bags.
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Will NIO’s Newest Marketing Tactic, the NIO EP Club, Help or Hurt its Brand Image?
Is NIO’s EP Club this a networking opportunity for the wealthy or an MLM scheme?
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Chinese Post-00s Youth Don’t Visit Cinemas
Statistics reveal that while post-95s and post-80s like going to movies, post-00s prefer other activities.
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Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its Donation to Henan Flood Relief
Hong Xing Erke gained sudden attention and support after it donated 50M RMB to Henan flood relief.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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ByteDance Cancels its “Big & Small Weeks” Work Schedule
ByteDance has become many young people’s dream company to work for though it could be exhausting.
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Geely’s New EV Brand Zeekr is So Popular it Had to Shut Down Pre-Orders After 2 Months
Chinese automaker Geely’s newest brand Zeekr recently launched its first model, the Zeekr 001.
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