Can the Douyin 818 Shopping Festival Convince Consumers to Shop on Douyin?
Douyin’s 818 shopping festival lacks innovation needed to compete with with Double 11 and 618.
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Live Streaming
Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its Donation to Henan Flood Relief
Hong Xing Erke gained sudden attention and support after it donated 50M RMB to Henan flood relief.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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Chinese Beauty Brand Florasis Creates its Own Virtual Influencer
Following L’Oréal and Waston’s, top Chinese beauty brand Florasis launched its virtual influencer.
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Brand-run Livestream Case Study: Yanzhiwu Birds’ Nest
Celebrity livestreaming is becoming less popularbrand-run livestream just find its vitality.
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Douyin is Going All In For This Year’s 618 Shopping Festival
This year’s 618 shopping festival is a chance for Douyin to prove it can become a top ecommerce player.
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Key Takeaways From the Taobao Live 2021 Livestreaming Report
Find out which industries and brands saw the most growth on Taobao Live in 2020. It may surprise you!
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How POPMART Leverages Livestreaming Without Discounting
Without discounting, how does popular Chinese toy brand POPMART drive sales in its livestreams?
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The Number of Chinese Male Consumers Shopping Through Livestreaming Grew Dramatically in 2020
In 2020 the number of Chinese male consumers watching e-commerce livestreaming grew 205%.
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Xinba Makes a Comeback: Gains 15M Followers in His First Livestream Since the Scandal
After a 60-day ban, Kuaishou KOL Xinba made a dramatic return to the livestream industry.
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