Nayuki Files IPO: With Only 0.2% Net Profit Margin, Does it Have What it Takes?
We love Nayuki Tea, but does the brand have what it takes to succeed in the long term?
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Offline & O2O
Uniqlo Kids Clothes Being Damaged by Gen Z Consumers Chasing BM Style
The phrase “adults trying on Uniqlo kids clothes” recently went viral on Chinese social media. Here’s why.
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Luxury SKP Shopping Mall Announces New Hohhot Location, its First Foray into a 3rd-Tier City
China’s lower-tier city consumers are an increasingly important market for luxury brands.
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Post-95s’ Obsession With Second-hand and Vintage Luxury
Chinese post-95 consumers don’t have the stigma towards second-hand luxury.
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Chinese Celebrities Dabbling in the Dining Industry
Many celebrities are launching their own restaurant chains, but are they profitable?
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Douyin Has Replaced Pinduoduo as Sponsor of This Year’s Spring Festival Gala
Learn why sponsorship of the Spring Festival Gala is a coveted opportunity for Internet brands.
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How to Make a Commodity Special: Three Squirrels Snack Brand Case Study
From packaging to cartoons – Three Squirrels turned eating nuts into a memorable experience.
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Chinese Women are Flocking to Postpartum Centers after Giving Birth
What is a postpartum center and why is this industry booming, especially among HNWI?
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New Viral Phrase You Need to Know: Qifen Zu (气氛组)
In China, it’s common for brands to hire groups of people to make their stores appear popular.
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Adopt A Cow: The Four Year Old Chinese Diary Brand That Ranked #1 on 11.11
New brand Adopt A Cow is taking on China’s 2 largest dairy brands: Yili and Mengniu Diary.
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