Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
Read more
Content Trends
Face Mask Brand One Leaf Leveraged Idol Culture
One Leaf sponsored a popular reality show – viewers got extra votes for purchasing products.
Read more
INTIME Trains Sales Associates to Become Taobao Live Streamers
Chinese department store INTIME launched a training program in partnership with Alibaba.
Read more
Chinese Consumers Obsessed With “Age Freezing” Celebrities
Chinese consumers are fascinated by older celebrities who are able to maintain a youthful appearance.
Read more
What is ‘Private Traffic’ & Why is it a China Marketing Buzzword?
Listen as we break down one of the hottest marketing tactics in China.
Read more