China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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Content Trends
Chinese Beauty Brand Florasis Creates its Own Virtual Influencer
Following L’Oréal and Waston’s, top Chinese beauty brand Florasis launched its virtual influencer.
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Brand-run Livestream Case Study: Yanzhiwu Birds’ Nest
Celebrity livestreaming is becoming less popularbrand-run livestream just find its vitality.
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Douyin is Going All In For This Year’s 618 Shopping Festival
This year’s 618 shopping festival is a chance for Douyin to prove it can become a top ecommerce player.
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Benefit Cosmetics, Jurlique and Other International Beauty Brands Struggling in China
Benefit Cosmetics and other international brands have become less competitive in the China market.
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Key Takeaways From the Taobao Live 2021 Livestreaming Report
Find out which industries and brands saw the most growth on Taobao Live in 2020. It may surprise you!
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Chinese Luxury Brand Duanmu Creating Bags Often Compared with Hermès
Chinese luxury bag brand DUANMU is known for its Chinese aesthetics and exquisite craftsmanship.
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How POPMART Leverages Livestreaming Without Discounting
Without discounting, how does popular Chinese toy brand POPMART drive sales in its livestreams?
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The Number of Chinese Male Consumers Shopping Through Livestreaming Grew Dramatically in 2020
In 2020 the number of Chinese male consumers watching e-commerce livestreaming grew 205%.
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Xinba Makes a Comeback: Gains 15M Followers in His First Livestream Since the Scandal
After a 60-day ban, Kuaishou KOL Xinba made a dramatic return to the livestream industry.
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