Chinese Women are Flocking to Postpartum Centers after Giving Birth
What is a postpartum center and why is this industry booming, especially among HNWI?
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Content Trends
The She Economy: 5 Campaigns Showing How Brands Can Tap Into Feminism in China
How can brands leverage the rise of feminism in China? 5 good examples from 2020.
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Chinese Pet Care Brand Pidan (彼诞) Taps Into Growing Pet Economy
With its trendy product designs, Pidan has positioned itself as a premium brand.
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Case Study: How to Create Sponsored Content That Bilibili Users Actually Like
Bilibili will be a key marketing platform in 2021. Creativity and keeping it real are key.
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Is Chinese Facial Recognition Tech Naughty or Nice?
Kejie and Tate discuss facial recognition, a live stream scandal, and the growth of SaaS.
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New Commerce Live Streaming Regulations You Need to Know
Along with the increased popularity of live streaming comes increased regulation and scrutiny.
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Virtual Boyfriend Services Going Viral in China
Are busy lifestyles and the fear of getting hurt making real relationships a thing of the past?
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Paying 100k RMB to Sell 5 Thermoses: How to Avoid a Celebrity Livestream Horror Story
2020 saw hundreds of Chinese celebs trying their hands at live streaming. Not all were good at it.
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New Viral Phrase You Need to Know: Qifen Zu (气氛组)
In China, it’s common for brands to hire groups of people to make their stores appear popular.
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Women Flocking to Ximalaya FM to Vent Their Frustrations
As women are facing more pressure in their daily lives, they turn online for comfort.
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