How Does Chinese Brand Jiao Xia Tap into The Sun Protection Market In China?
Jiao Xia is a leading brand in Chinese sun-protective industry. Check out to find out its marketing strategy.
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Social Commerce
Chinese Pet Care Brand Pidan (彼诞) Taps Into Growing Pet Economy
With its trendy product designs, Pidan has positioned itself as a premium brand.
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Revlon is Exiting China While its Subsidiary Elizabeth Arden is Flourishing
One of the earliest foreign beauty brands to enter China, how has Revlon failed to keep up?
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ByteDance Will Hire 10k More Employees By The End of 2020
ByteDance is building a bigger empire by focusing on education, games and ecommerce.
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Understanding Pinduoduo’s Evolution, with Ada Yang
Learn about live streaming, gamification, and Pinduoduo’s New Brand Initiative.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
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Chinese Consumers Obsessed With “Age Freezing” Celebrities
Chinese consumers are fascinated by older celebrities who are able to maintain a youthful appearance.
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