ByteDance Cancels its “Big & Small Weeks” Work Schedule
ByteDance has become many young people’s dream company to work for though it could be exhausting.
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Video
Sisters Who Make Waves 2 is Another Feeble Attempt at Feminism
Season 2 had the opportunity to improve on the criticisms of Season 1, but it failed.
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C-Beauty Brand Florasis Taps Boyband Teens in Times as Next Ambassadors – A Good Choice?
The boyband Teens in Times is a stark departure from Florasis’ previous brand ambassadors.
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Douyin Has Become a Key Promotion Platform for Movies
Studios are leveraging celebrity accounts, fun filters, and more to promote movies on Douyin.
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The She Economy: 5 Campaigns Showing How Brands Can Tap Into Feminism in China
How can brands leverage the rise of feminism in China? 5 good examples from 2020.
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Case Study: How to Create Sponsored Content That Bilibili Users Actually Like
Bilibili will be a key marketing platform in 2021. Creativity and keeping it real are key.
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Case Study: How Gucci Won Qixi
Gucci’s thoughtful Qixi campaign is a case study worth learning from.
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You Shouldn’t Post The Same Video On Douyin And Bilibili: Here’s Why
Brands & influencers who don’t create content customized for Bilibili may receive backlash.
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Video VS. Photo Posts on Xiaohongshu: Which Performs Better?
KOL Jolene shares her experience creating content and which formats deliver the best results.
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New Content Trend: KOLs Interviewing Other KOLs
The engagement on this new type of content is 10x higher! Learn how your brand can leverage it.
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