How Did La Mer’s New Product Grow Its Gen Z Consumers in China?
La Mer successfully uses its lotion to attract new customers in China, especially Gen Z.
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Beauty
Chinese Metahuman AYAYI: Redefining the Word Influencer
Will virtual avatars replace human influencers one day? The lines are certainly blurring.
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Perfect Diary Launches Male Cosmetics Line
Unicorn beauty brand Perfect Diary is taking on China’s growing male cosmetics market.
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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10 Chinese Brands That Excelled on Tmall During This Year’s 618 Shopping Festival
We selected 10 Chinese brands that performed well in this year’s 618 shopping festival.
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6 Beauty Trends in China, Including a Sales Model Wake Up Call
China’s beauty industry is becoming increasingly complex. Here are 6 key product and marketing trends.
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Chinese Beauty Brand Florasis Creates its Own Virtual Influencer
Following L’Oréal and Waston’s, top Chinese beauty brand Florasis launched its virtual influencer.
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This Year’s 520 Campaigns Overshadowed by 618 Presale Kickoff
Despite being one of China’s Valentine’s Days, this year there were few 520 campaigns.
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Yatsen Global First Quarter Report 2021
Check out the article for key sales metrics, new products releases, customer growth data, and more.
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Benefit Cosmetics, Jurlique and Other International Beauty Brands Struggling in China
Benefit Cosmetics and other international brands have become less competitive in the China market.
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