Who are Yuán Nián Rén (原年人) and Why Are Brands Catering to This Group During the Spring Festival?
COVID19 is keeping consumers from going home this year. Here’s how brands are adapting.
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Beauty
Appearance Anxiety Driving Chinese Consumers to Take Loans to Pay for Cosmetic Procedures
Cosmetic procedures are becoming very common among young Chinese females.
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1 in 6 Chinese People Have Hair Loss Symptoms
Not only is the market size astonishing – so are the demographics.
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Post-95s Driving the Growth of China’s Male Beauty Industry
For every 3 men who purchase foundation in China, one of them is a post-95.
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Colorkey, the NO.1 Chinese Brand on the Lipstick Category on Tmall
How did this new brand become this popular so quickly? Are its lip glosses any good?
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A Slow Marketing Strategy: Fragrance Brand To Summer
Chinese fragrance To Summer brand is in high demand, yet it chooses to focus on slow growth.
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Revlon is Exiting China While its Subsidiary Elizabeth Arden is Flourishing
One of the earliest foreign beauty brands to enter China, how has Revlon failed to keep up?
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Perfect Diary and its Perfect Empire: Breaking 100M RMB 33 Minutes After Double 11 Began
Domestic unicorn brand Perfect Diary is upgrading its brand image and going global.
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Maogeping is Leading the High-End C-Beauty Market Thanks to Famous Founder
China’s makeup brand Maogeping is getting lots of buzz on social media recently.
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Introducing Florasis: Learn about this popular C-Beauty Brand and Its Gorgeous Products
Florasis is a popular C-Beauty brand famous for it’s traditional Chinese branding.
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