While International Fast Fashion Brands are Struggling, Local Brand Urban Revivo is Thriving
Chinese apparel brand Urban Revivo is reinterpreting the fast fashion industry.
Read more
Fashion
This Year’s 520 Campaigns Overshadowed by 618 Presale Kickoff
Despite being one of China’s Valentine’s Days, this year there were few 520 campaigns.
Read more
Victoria’s Secret a Little Too Eager To Please Consumers in China?
It seems like Victoria’s Secret is trying to get rid of its sexy brand image in China. Consumers aren’t buying it.
Read more
Ubras x CBNData Ones-size-fits-all Bras Report 2021
Who are the main consumer groups and why are they choosing Ubras one-size-fits-all bras?
Read more
Chinese Luxury Brand Duanmu Creating Bags Often Compared with Hermès
Chinese luxury bag brand DUANMU is known for its Chinese aesthetics and exquisite craftsmanship.
Read more
Little Red Book Marketing Must-Know: Platform Bans Excessive Displays of Wealth
Little Red Book announces new regulations which will affect brands’ marketing on the platform.
Read more
Chinese Consumers’ Demand for Hanfu, JK Uniforms and Lolita Costumes Has Created a 10 Billion RMB Market
Once a niche hobby, annual sales of Hanfu, JK uniforms, & Lolita costumes are now 10 billion RMB.
Read more
Chinese Sneakerheads Turning to Li-Ning and Anta Amidst Nike Scandal
Almost overnight, Chinese sneakerheads have begun trading shoes from local brands.
Read more
Douyin Launches Flagship Stores Feature, Looking to Expand Fashion Business
Douyin flagship stores now offer brands a verified storefront on Douyin.
Read more
Can Chinese Fast-Fashion Brand Peacebird Replace H&M in China?
Peacebird has made great progress in recent years and it is highly likely it will become China’s next H&M.
Read more