Boycotts of H&M, Nike, and Others Creates Massive Opportunity for Chinese Brands Like LiNing
Chinese consumers are rushing to buy products from LiNing and Anta in response to Nike boycott.
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Fashion
Uniqlo Kids Clothes Being Damaged by Gen Z Consumers Chasing BM Style
The phrase “adults trying on Uniqlo kids clothes” recently went viral on Chinese social media. Here’s why.
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Is Hainan the next Hong Kong?
Hainan’s annual duty free purchase limit increased to 100K RMB, plus there are new business incentives.
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Ubras Faces Massive Backlash Male Celebrity’s Sexist Post
Ubras, the top underwear brand on Tmall, offended consumers with its recent collaboration.
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Why Did Consumers Go Crazy for Louis Vuitton’s 26,700 RMB Inflatable Vest?
Luxury brands launching weird products to win attention. Does this benefit brands or not?
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Post-95s’ Obsession With Second-hand and Vintage Luxury
Chinese post-95 consumers don’t have the stigma towards second-hand luxury.
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Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
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Are China’s 1st & 2nd City Girls Abandoning Michael Kors and Coach?
Chinese girls are steering clear of Michael Kors and Coach and choosing these brands instead.
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How Did Anta Manage to Become the Third Largest Sports Brand in the World?
Anta is building a sports empire not only in China but throughout the world.
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China’s Top Commerce Live Streamers Viya, Austin Li, and Cherie Launch Their Own Brands
Top live streamers have begun launching their own brands to diversify income streams.
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