Milk Tea Fraud: Chazhilan Scammed 700 Million RMB
Chinese celebrity Ma Yili apologized for her endorsement of a milk tea brand that committed fraud.
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Food & Beverage
Idol Culture Starts Being Questioned In China After ‘Youth With You’ Milk Scandal
Chinese contest show Youth With You stopped filming after it was caught in a food waste scandal.
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Instagrammable Appearance an Absolute Must for Food and Beverage Brands in China
Being photogenic is an important way food brands in China gain attention. Here are some case studies.
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Famous Braised Duck Chain Zhou Hei Ya in Decline
Consumer demand for braised snacks has increased, but Zhou Hei Ya profits are declining.
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Genki Forest Angers Consumers With Misleading Packaging and Poor Apology
Genki Forest has been misleading consumers into thinking its products contain zero sugar.
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Bytedance Has Begun to Invest in Consumer Goods Brands
As Bytedance is making a push into e-commerce, it is also investing in consumer goods brands.
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Plant Based Meat in China: Local Brands Vying for a Share of this Fast Growing Market
Plant based meat has become a hot industry in China. But will Chinese consumers accept it?
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Consumers Wait in Line for 6 Hours at New Chayan Yuese Tea Pop Up Store at Wenheyou in Shenzhen
The Chayan Yuese in Shenzhen Wenheyou is attracting many visitors, but will this last long?
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Chinese Hotpot Giant Haidilao Expanding Too Quickly
Despite COVID’s effect on the economy, Haidilao opened 530 new stores globally in 2020.
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How Is Protein Bar Startup Ffit8 Building A Presence In The Chinese Market
During the 2020 shopping festival, ffit8 became the No.1 online brand in the meal replacement bar category.
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