Using QR Codes to Order at Restaurants is Convenient….Or is it?
Being required to order food at restaurants using QR codes can also have downsides.
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Food & Beverage
Chinese Holidays in Q2 and How Brands Can Participate
Learn how to create content for these holidays that resonates with Chinese consumers.
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Wei Long Spicy Strips: Another Snack Company Rumored to be Filing an IPO
Chinese snack brand Wei Long has mastered the art of newsjacking, helping it stay popular for 20 years.
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Nayuki Files IPO: With Only 0.2% Net Profit Margin, Does it Have What it Takes?
We love Nayuki Tea, but does the brand have what it takes to succeed in the long term?
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Gen Z Consumers Driving the Growth of China’s Meal Replacement Industry
China’s meal replacement industry sales grew 50% in 2020, and the growth is set to continue in 2021.
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Chinese Celebrities Dabbling in the Dining Industry
Many celebrities are launching their own restaurant chains, but are they profitable?
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Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
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Who are Yuán Nián Rén (原年人) and Why Are Brands Catering to This Group During the Spring Festival?
COVID19 is keeping consumers from going home this year. Here’s how brands are adapting.
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No.1 Dark Chocolate Brand on Tmall? Good or Not?
CHOCDAY is a sugar-free chocolate brand that became #1 in less than 2 years.
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1 in 6 Chinese People Have Hair Loss Symptoms
Not only is the market size astonishing – so are the demographics.
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