Air Fryers Evoke a Cooking Wave Among Chinese Consumers
Air fryers have become a trendy home appliance for consumers in China.
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Home Decor, Toys, Gaming
Who Is LinaBell And Why Is She A Big Hit Among Chinese Girls?
Why has Disneyland Shanghai’s new LinaBell character become such a huge hit in China?
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Chinese Young People’s New Love: E-commerce App Dewu
E-commerce app Dewu is rising, with a balanced gender spilt in its user base, and higher engagement.
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How Manner Coffee Broke Through China’s Crowded Beverage Industry
How did Manner Coffee become a breakout star in China’s increasingly crowded coffee industry?
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DIY-ing is the Newest Phase of China’s POPMART Craze
POPMART has become so popular that many of its consumers are DIY-ing its toys.
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How POPMART Leverages Livestreaming Without Discounting
Without discounting, how does popular Chinese toy brand POPMART drive sales in its livestreams?
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Key Takeaways from Chinese Toy Maker Pop Mart’s Annual Report
Stats reveal Pop Mart is decreasing its reliance on top IP Molly, increasing sales from Dimoo, Pucky, and others.
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A Slow Marketing Strategy: Fragrance Brand To Summer
Chinese fragrance To Summer brand is in high demand, yet it chooses to focus on slow growth.
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Not Everyone Loves Double 11
Double 11 is like a battle. With such impulsive choices, are people really buying things they need?
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This is How China’s Post-90s Let Off Steam, Escape Reality, and Test Their Significant Others
Escape rooms are the 3rd most popular entertainment activity among China’s Gen-Z.
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