With so Many Massive Scandals, Do Luxury Brands Still Love Chinese Celebrities?
Despite recent scandals, luxury brands’ love of Chinese celebrities appears to be as strong as ever.
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Luxury
China’s Auto Industry Takes on its Biggest Challenge Yet – Building the Silk-FAW S9 Hypercar
China takes on Ferrari on its home turf, announcing it is building its own hypercar in Italy.
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How do Chinese Male Consumers Prepare for Qixi?
Brands are doing a lot of marketing for Qixi, but are men listening?
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I Finally Met Top Fashion KOL Mr.Bags!
My experience attending a recent Tory Burch event with top fashion KOL Mr. Bags.
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Will NIO’s Newest Marketing Tactic, the NIO EP Club, Help or Hurt its Brand Image?
Is NIO’s EP Club this a networking opportunity for the wealthy or an MLM scheme?
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China Marketing Case Study: How Coach Won Back Consumers After a Scandal
Coach experienced a massive boycott in 2019 and now it seems the brand has made its way back.
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Dongfeng Motor’s Voyah Free – Is it a Contender in China’s EV Race?
With the never-ending stream of new EV brands emerging in China, Can the Voyah Free compete?
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The Hongqi L-Concept is the Definition of Luxury
If this car makes to production, I think I would regard it the same way China sees pandas – as a national treasure.
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Chinese Luxury Brand Duanmu Creating Bags Often Compared with Hermès
Chinese luxury bag brand DUANMU is known for its Chinese aesthetics and exquisite craftsmanship.
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Douyin Launches Flagship Stores Feature, Looking to Expand Fashion Business
Douyin flagship stores now offer brands a verified storefront on Douyin.
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