Post-95s’ Obsession With Second-hand and Vintage Luxury
Chinese post-95 consumers don’t have the stigma towards second-hand luxury.
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Industries
Chinese Celebrities Dabbling in the Dining Industry
Many celebrities are launching their own restaurant chains, but are they profitable?
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Chinese Brands CNY Campaigns
Compared with international brands, Chinese brands’ CNY campaigns are a lot different. Why?
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Who are Yuán Nián Rén (原年人) and Why Are Brands Catering to This Group During the Spring Festival?
COVID19 is keeping consumers from going home this year. Here’s how brands are adapting.
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Appearance Anxiety Driving Chinese Consumers to Take Loans to Pay for Cosmetic Procedures
Cosmetic procedures are becoming very common among young Chinese females.
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Are China’s 1st & 2nd City Girls Abandoning Michael Kors and Coach?
Chinese girls are steering clear of Michael Kors and Coach and choosing these brands instead.
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No.1 Dark Chocolate Brand on Tmall? Good or Not?
CHOCDAY is a sugar-free chocolate brand that became #1 in less than 2 years.
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1 in 6 Chinese People Have Hair Loss Symptoms
Not only is the market size astonishing – so are the demographics.
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How Did Anta Manage to Become the Third Largest Sports Brand in the World?
Anta is building a sports empire not only in China but throughout the world.
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China’s Top Commerce Live Streamers Viya, Austin Li, and Cherie Launch Their Own Brands
Top live streamers have begun launching their own brands to diversify income streams.
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