Not All Chinese Brands are Succeeding: Famous Shoe Brand DAPHNE 4B RMB in Debt
Formerly 20% of the Chinese female footwear market, DAPHNE failed to adapt.
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Industries
Chinese Apparel Brand You Should Know: Handu Group
Top Chinese apparel brand Handu appointed Korean celebrity IU as its chief designer.
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Maogeping is Leading the High-End C-Beauty Market Thanks to Famous Founder
China’s makeup brand Maogeping is getting lots of buzz on social media recently.
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Lanvin in China or Chinese Lanvin?
Now that Lanvin is owned by a Chinese company, it is the case study everyone is looking at.
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6 Types of Live Stream Shoppers You Need to Know
Brands should adapt their offers and content depending on the viewer group they’re targeting.
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Wannabe Socialites Leveraging WeChat Groups to Build Their Fake Lives
Young Chinese girls are splitting the costs of luxury items to appear rich on social media.
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Case Study: How Gucci Won Qixi
Gucci’s thoughtful Qixi campaign is a case study worth learning from.
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Chinese Brands Are Reinventing the Instant Noodle Category
Brands like Ramen Talk and Zihaiguo are reshaping the instant noodle market in China.
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Fashion From “Nothing But Thirty” Went Viral on Chinese Social Media
Many Chinese TV shows feature luxury brands, why did this one become so popular?
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Niche Luxury Brand By Far Chooses Controversial Brand Ambassador in China
By appointing a big KOL as its ambassador, will By Far lose its niche brand image?
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