While International Fast Fashion Brands are Struggling, Local Brand Urban Revivo is Thriving
Chinese apparel brand Urban Revivo is reinterpreting the fast fashion industry.
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Industries
Cars and Cats? Learn How China’s ORA Motors is Combining the Two
ORA Motors tapped into China’s growing pet economy by creating cat-inspired cars.
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Chinese Beauty Brand Florasis Creates its Own Virtual Influencer
Following L’Oréal and Waston’s, top Chinese beauty brand Florasis launched its virtual influencer.
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Body Anxiety Driving China’s Latest Diet Trend: Light Food
Light food has become a popular diet trend among Chinese consumers.
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This Year’s 520 Campaigns Overshadowed by 618 Presale Kickoff
Despite being one of China’s Valentine’s Days, this year there were few 520 campaigns.
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Yatsen Global First Quarter Report 2021
Check out the article for key sales metrics, new products releases, customer growth data, and more.
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Victoria’s Secret a Little Too Eager To Please Consumers in China?
It seems like Victoria’s Secret is trying to get rid of its sexy brand image in China. Consumers aren’t buying it.
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Milk Tea Fraud: Chazhilan Scammed 700 Million RMB
Chinese celebrity Ma Yili apologized for her endorsement of a milk tea brand that committed fraud.
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Ubras x CBNData Ones-size-fits-all Bras Report 2021
Who are the main consumer groups and why are they choosing Ubras one-size-fits-all bras?
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Benefit Cosmetics, Jurlique and Other International Beauty Brands Struggling in China
Benefit Cosmetics and other international brands have become less competitive in the China market.
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