Top Live Streamer Xinba’s Massive Scandal Barely Affected Kuaishou’s IPO
Xinba is one of China’s biggest livestreamers. Why didn’t his scandal affect Kuaishou’s IPO?
Read more
Influencers
China’s Top Commerce Live Streamers Viya, Austin Li, and Cherie Launch Their Own Brands
Top live streamers have begun launching their own brands to diversify income streams.
Read more
Post-95s Driving the Growth of China’s Male Beauty Industry
For every 3 men who purchase foundation in China, one of them is a post-95.
Read more
How Did Prada Protect Itself From Its Brand Ambassador’s Scandal?
Usually, brands are victims in their ambassadors’ scandals. But Prada bounced back quickly – how?
Read more
Sports Bra, Abs, and Designer Snowboard – This Winter’s Must-Have Photo Op
Winter sports are becoming super trendy in China – mainly just for the photo op.
Read more
The Pros and Cons of the Chinese Influencer C2M Business Model
While a C2M model gives consumers the products they want, there are also some downsides.
Read more
Case Study: How to Create Sponsored Content That Bilibili Users Actually Like
Bilibili will be a key marketing platform in 2021. Creativity and keeping it real are key.
Read more
A New Monetization Channel for Gaming Companies – Turning Characters Into Virtual Influencers
Virtual influencers are a growing trend around the world. Meet Nuan Nuan and her loyal following.
Read more
Chinese Cars are Now Featuring Built-In Selfie Cameras to Attract GenZ Buyers
NIO has kicked off a new trend, adding the selfie mode feature to its ES8.
Read more
Paying 100k RMB to Sell 5 Thermoses: How to Avoid a Celebrity Livestream Horror Story
2020 saw hundreds of Chinese celebs trying their hands at live streaming. Not all were good at it.
Read more