Chinese Consumers Are Losing Patience with Presales on E-commerce Platforms
What’s going on with presales in China? Why it is boycotted by many Chinese consumers?
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Platforms
Chinese Young People’s New Love: E-commerce App Dewu
E-commerce app Dewu is rising, with a balanced gender spilt in its user base, and higher engagement.
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Chinese Metahuman AYAYI: Redefining the Word Influencer
Will virtual avatars replace human influencers one day? The lines are certainly blurring.
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Can the Douyin 818 Shopping Festival Convince Consumers to Shop on Douyin?
Douyin’s 818 shopping festival lacks innovation needed to compete with with Double 11 and 618.
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How do Chinese Male Consumers Prepare for Qixi?
Brands are doing a lot of marketing for Qixi, but are men listening?
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How Chinese Skincare Brand KANS Actually Benefitted From the Kris Wu Scandal
Skincare brand KANS leveraged live streaming to connect with angry consumers and win them over.
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ByteDance Cancels its “Big & Small Weeks” Work Schedule
ByteDance has become many young people’s dream company to work for though it could be exhausting.
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Are Chinese brands developing too fast?
We see many Chinese brands develop fast in recent years, but what are the issues beneath it?
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How Yoga Pants Finally Became Popular in China, Even in Lower-Tier Cities
Yoga pants used to only be worn at gyms, and now they have become girls’ everyday wear in China. How?
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Honey Snow City Viral Song Overshadows Nayuki Tea IPO
Tea brand Honey Snow City has been in the spotlight recently after an old brand jingle went viral on Douyin.
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