ByteDance Will Hire 10k More Employees By The End of 2020
ByteDance is building a bigger empire by focusing on education, games and ecommerce.
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Douyin
Case Study: How Gucci Won Qixi
Gucci’s thoughtful Qixi campaign is a case study worth learning from.
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You Shouldn’t Post The Same Video On Douyin And Bilibili: Here’s Why
Brands & influencers who don’t create content customized for Bilibili may receive backlash.
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This Little Ondine Cheese Blush Went Viral on Douyin! Is it good?
What is ‘cheese blush’ and why did it go viral on Douyin? Kejie checks it out!
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Brand You Should Be Keeping An Eye On, Little Ondine 小奥汀
One of the top selling brands on Douyin during the 618 shopping festival and you’ve probably never heard of it!
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A Visit to One of China’s Most Popular Tea Shops, Nayuki Tea
Kejie introduces Nayuki, its products, and why it is popular among young Chinese consumers.
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Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
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Hey Tea (喜茶) Becoming More Than Just a Tea Brand
Beverage brand Hey Tea is attempting to sustain its popularity with new product categories.
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How Female Consumers Plan to Spend Money Post COVID-19
Post COVID19, Chinese women claim they are more willing to spend money than ever.
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Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
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