Xinba Makes a Comeback: Gains 15M Followers in His First Livestream Since the Scandal
After a 60-day ban, Kuaishou KOL Xinba made a dramatic return to the livestream industry.
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Kuaishou
Top Live Streamer Xinba’s Massive Scandal Barely Affected Kuaishou’s IPO
Xinba is one of China’s biggest livestreamers. Why didn’t his scandal affect Kuaishou’s IPO?
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New Commerce Live Streaming Regulations You Need to Know
Along with the increased popularity of live streaming comes increased regulation and scrutiny.
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Top Kuaishou Live Streamer Xinba Caught Selling Fake Products
Xinba’s team was caught selling fake supplements and now he is under federal investigation.
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Kuaishou Live Streamer Xinba Aims to Earn 8 Billion RMB During This Year’s 11.11
Taobao is not the only platform which will leverage live streaming during this year’s 11.11.
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Douyin and Kuaishou Accounts Gained 10M Followers During CNY
Douyin & Kuaishou Accounts’ Explosive Growth; Taobao x CNY Gala Limited Edition Bowl; Brands Cancel KOL Campaigns
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Hey Tea (喜茶) Becoming More Than Just a Tea Brand
Beverage brand Hey Tea is attempting to sustain its popularity with new product categories.
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How Female Consumers Plan to Spend Money Post COVID-19
Post COVID19, Chinese women claim they are more willing to spend money than ever.
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Chinese Consumers Obsessed With “Age Freezing” Celebrities
Chinese consumers are fascinated by older celebrities who are able to maintain a youthful appearance.
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