How do Chinese Male Consumers Prepare for Qixi?
Brands are doing a lot of marketing for Qixi, but are men listening?
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Other Platforms
Idol Culture Starts Being Questioned In China After ‘Youth With You’ Milk Scandal
Chinese contest show Youth With You stopped filming after it was caught in a food waste scandal.
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Chinese App Qyer Solves the Problem of Not Wanting to Travel Solo
Qyer is not only building communities of travel enthusiasts; it’s sending them on trips together.
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Douyin Has Replaced Pinduoduo as Sponsor of This Year’s Spring Festival Gala
Learn why sponsorship of the Spring Festival Gala is a coveted opportunity for Internet brands.
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Consumers Boycotted Pinduoduo’s Sponsorship of the Spring Festival Gala – Here’s Why
Pinduoduo has pulled out from its Spring Festival Gala sponsorship due to a recent scandal.
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ByteDance Will Hire 10k More Employees By The End of 2020
ByteDance is building a bigger empire by focusing on education, games and ecommerce.
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Understanding Pinduoduo’s Evolution, with Ada Yang
Learn about live streaming, gamification, and Pinduoduo’s New Brand Initiative.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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