How Does A Four-Month-Old Brand Rank #1 On Xiaohongshu Search?
Zhongxuegao is a premium ice cream brand that became extremely popular in 2019.
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Platforms
Wanghong Grace Chow Reveals Ex Luo Zhixiang’s Scandalous Lifestyle
This week the Chinese internet has been full of celebrity, KOL, and CEO scandals!
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Hey Tea (喜茶) Becoming More Than Just a Tea Brand
Beverage brand Hey Tea is attempting to sustain its popularity with new product categories.
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How Female Consumers Plan to Spend Money Post COVID-19
Post COVID19, Chinese women claim they are more willing to spend money than ever.
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Perfect Diary’s Latest Cross-Collab is with Austin Li’s Dog?!
Not only has top live streamer Austin Li reached celebrity status, so has his dog Never.
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Kim Kardashian Leverages Top Streamer Viya’s Popularity
Kim Kardashian worked with Taobao’s top-ranked live streamer Viya to sell her KKW perfume.
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Juhuasuan Transforms Dried Apricots into Wanghong Food
Juhuasuan helped rebrand a local Chinese specialty into a sought-after snack food.
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Face Mask Brand One Leaf Leveraged Idol Culture
One Leaf sponsored a popular reality show – viewers got extra votes for purchasing products.
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INTIME Trains Sales Associates to Become Taobao Live Streamers
Chinese department store INTIME launched a training program in partnership with Alibaba.
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Chinese Consumers Obsessed With “Age Freezing” Celebrities
Chinese consumers are fascinated by older celebrities who are able to maintain a youthful appearance.
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